Besana, Angela (2009): Applied arts and design in museums: USA and Milan experience.
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The Design represents an innovative work of art. Chairs, spoons, teapots could be an example of designed arts. Creativity and daily utility, they both “evolve in” arts. Design Museums are often collections of famous designers, stylists and firms. The supply chain of brands could find an exhibition in “Museum Rooms”. Design Museums develop own fundraising techniques. Through networks and partnerships with Industrial Museums and Fairs, they focus on targets like entrepreneurs, institutions and research centres. Merchandising could also turn out to be an opportunity in order to raise funds. The range of merchandising could really be multiple and attractive for visitors, usually engaged – in “ordinary” museums - in the choice of t-shirts or calendars. The aim of the paper is the investigation of strategies of Design Museums. How do they transform industrial concepts in museum concepts and attract resources? The analysis will be focused on USA Museums whose collections give evidence of applied arts and design.. The recently born Milan Design Museum will be illustrated as regards the collection, partnerships, networks and fundraising priorities. The Association Museimpresa as a promoter of Italian industrial collections will be presented in the ending part.