Munich Personal RePEc Archive

Четыре вида продвижения товара в маркетинге

Kaluzhsky, Mikhail (2012): Четыре вида продвижения товара в маркетинге.

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The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing communications.

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