Kaluzhsky, Mikhail (2012): Четыре вида продвижения товара в маркетинге.
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Abstract
The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing communications.
| Item Type: | MPRA Paper |
|---|---|
| Original Title: | Четыре вида продвижения товара в маркетинге |
| English Title: | Four Types of Promotion of Goods in Marketing |
| Language: | Russian |
| Keywords: | marketing, communication policy, promotion, advertising, direct sales, sales promotion, marketing communications |
| Subjects: | M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M30 - General M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M37 - Advertising |
| Item ID: | 62782 |
| Depositing User: | Dr.Ph. Mikhail L. Kaluzhsky |
| Date Deposited: | 12 Mar 2015 11:23 |
| Last Modified: | 27 Sep 2019 04:14 |
| References: | 1. Калужский М.Л. Практический маркетинг: Учебное пособие / М.Л. Калужский. – СПб.: Питер, 2012. – 172 с. – ISBN 978-5-459-01214-9. – Гл. 6. 2. Калужский М.Л. Четыре вида продвижения товара в маркетинге / НП ЦДО «Элитариум» [Электронный ресурс] – Режим доступа: http://www.elitarium.ru/2012/06/27/chetyre_vida_prodvizhenija_tovara_v_marketinge.html |
| URI: | https://mpra.ub.uni-muenchen.de/id/eprint/62782 |
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