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Munich Personal RePEc Archive

Реклама в мобильных приложениях

Sobolevsky, Alexandr (2015): Реклама в мобильных приложениях.

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Abstract

The article analyzes the new method of mobile advertising. Advertising in mobile applications - a subspecies of mobile marketing, where advertising is distributed using mobile phones and smartphones. Ad placement is going on inside of applications and games for smartphones. It has a high potential due to the large number of mobile phone users (over 6.5 billion in 2013).

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