Munich Personal RePEc Archive

Використання методів спам та дорвей у просуванні продукту в мережі Інтернет

Oksentyuk, Roman (2012): Використання методів спам та дорвей у просуванні продукту в мережі Інтернет. Published in: Socio-Economic Problems and the State , Vol. No.2, No. Vol.7 (22 October 2012): pp. 234-241.


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Internet marketing gaining independence by providing opportunities to promote any product in the short term. The purpose of this article is to outline such modern methods of internet marketing as spam and doorway, which must be considered in the planning and implementation process of product promotion, the definition of the necessary methods of online marketing and their application. Displaying a form of spam and the principle of the method doorway, which must be considered when forming a strategy to promote the product on the Internet. Reveals the problem to be solved at each stage of preparation campaign and choosing methods of online marketing. The result of the research is an example of data "black" methods of optimization and promotion. Analyzed that in these conditions the Internet provides a wealth of opportunities to develop existing marketing communications, providing powerful feedback of the manufacturer and the consumer. The global network allows negate the problem of long distances and significantly reduce the financial costs of providing communications.

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