Munich Personal RePEc Archive

Využitie informačných technológií pri strategickom rozhodovaní

Zagorsek, Branislav (2011): Využitie informačných technológií pri strategickom rozhodovaní. Published in: Ekonomika, financie a manažment podniku V. (3 November 2011): pp. 1-7.


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New ways of strategic approach are available due to information technologies. New dimensions in business experiments are possible. Company can now meet its research needs much more efficient. It takes less money and less time to come to similar results with business experiments as with traditional market research methods. The strategy can be more precise because of the large amount of real time data. Profit can be significantly enlarged if the product price is set on the upper section of pricing indifference band. Using information technologies also allows utilizing psychological pricing and consumption models. Otherwise disruptive strategies can be implemented because information technologies make it possible to use this king of strategies without the negative effect. Last but not least micromarketing and accurate segmentation are other benefits brought by information technologies into strategic decision taking.

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