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Green Purchase Intention: An Investigation from Vietnamese Young Consumers

Ho, Thi Thu and Huynh, Cong Minh (2022): Green Purchase Intention: An Investigation from Vietnamese Young Consumers.

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Abstract

The present study attempts to examine the impacts of Environmental Concern (EC), Perceived Consumers Effectiveness (PCE), Attitude Toward Green Products (AGP), and Perceived Environmental Knowledge (PEK) on Green Purchase Intention (GPI) of the young people in provinces of Southeast Vietnam, including Binh Duong, Dong Nai, Long An, Tay Ninh, and Ho Chi Minh City. Results from a survey of 1,200 young respondents show that the AGP has the strongest impact on GPI, following by the PCE and the EC. However, the PEK has no significant impact on GPI. The findings provide empirical evidence for local governments and businesses to promote green consumption in the region.

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