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Increasing Trend of Counterfeiting in Consumers' Products

Kizilbash, Taban Rukh (2005): Increasing Trend of Counterfeiting in Consumers' Products.

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This study clearly describes the current trend of counterfeiting in the sub-urban and urban areas of Pakistan and specifically Karachi. The problem of counterfeiting can not be studied in isolation, and thus this study is linked with the counterfeiting practices carried throughout the world since the last eight to nine years, and it was found out that the increasing trend of counterfeiting began for the last four to five years and especially the magnitude of growth in counterfeiting targeted to urban areas reached an enormous height for the last two years. This study also highlights the various ways through which counterfeiters make fake versions of original brands and then these ways are analyzed individually to determine which way being the most successful for counterfeiters. Moreover, the retailers’ contribution towards the availability and promotion of counterfeits is also mentioned, clearly illustrating the impacts of retailers’ influence of different areas according to class segments. Another important topic being described is the reasons of counterfeiting and the illustration of difference between deceptive and non-deceptive counterfeiting practices. The protection tools used by the innovators and original companies are also being described in detail, and like the ways of counterfeiting each protection method is analyzed to find the most appropriate tool depending on the specific counterfeiting situation and the popularity of the original brand. Also, the Government’s role in support of original brands from counterfeiting is highlighted. Finally, the consumers’ perception towards counterfeits is also being interpreted, and important findings are solicited.

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