Особенности маркетинга малого бизнеса в мясной индустрии

Sidorchuk, Roman (2008): Особенности маркетинга малого бизнеса в мясной индустрии. Published in: Мясная индустрия. (Meat industry). , Vol. 1, No. 2009 (January 2009): pp. 12-15.

Abstract

Article is devoted features of marketing of small enterprises in the meat industry. Development of the modern state is impossible without development of small and average business. Businessmen bring the greatest the innovative contribution to development of any sphere, including in development of the meat industry. However the important problem for them there is a problem of competitiveness, growth and development of the business. Not always the enterprise talent can cope with external threats and see new possibilities and prospects. Therefore the important role marketing here should play. In existing the marketing theory there is a problem – absence of special marketing instruments and processes for a small-scale business. The approach offered in article allows to overcome this problem and to develop necessary marketing toolkit.

• Item Type: MPRA Paper
• English Title: Features of marketing of a small-scale business (SME) in the meat industry
• Language: Russian
• Keywords: SME, Small-scale business, SME marketing, marketing processes of SME, management of SME, management of marketing processes in SME, marketing in the meat industry, force a competition, a competition in SME
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M30 - General; L - Industrial Organization > L6 - Industry Studies: Manufacturing > L66 - Food ; Beverages ; Cosmetics ; Tobacco ; Wine and Spirits; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M13 - New Firms ; Startups

References

Ходов Л. О структуре малого бизнеса и особенностях его мотивации \\Вопросы экономики. - 2002.-№ 7.

Лузин А. Большой и малый бизнес – соперники и партнеры. \\ Бизнес Академия № 2-3 2003 г.

Калугина З.И. Большие проблемы малого бизнеса Сибири. \\ ЭКО.- 2006.- № 2.

Лапицкая Л.В. Маркетинговый бизнес в регионе: кадровые ротации. \\Управление персоналом. – 2004. - № 4 .

http://www.nisse.ru/laws.html?id=mb_support_rf \ Федеральный закон «О государственной поддержке малого предпринимательства в Российской Федерации»

Соловьёв Б.А. Управление маркетингом. Модульная программа для менеджеров. – М.:«Инфра-М»,2000.

Сидорчук Р.Р. Некоторые вопросы методологии маркетинга в малом бизнесе".\\ Российское предпринимательство.-2007.-№7

Сидорчук Р.Р. Маркетинг в малом бизнесе \\ Маркетинг.-2007.- №5 с.80-86

D.Carson, S.Crome Marketing and Entrepreneurship in SMEs. London.-Prentice Hall Europe.-1995.

Gilmore, A., Carson, D., Grant, K. "SME Marketing in Practice", Marketing Intelligence & Planning, 19 (1), 2001

Bjerke, B. & Hultman, C. M. , Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era. Edward Elgar Publishing. 2002

P. Berthon, M. Ewing, J. Napoli. "Brand Management in Small-to-Medium Sized Enterprises," Journal of Small Business Management, no. March, 2005.

M. Moris, M. Schindehutte and R. LaForge “Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives” Journal of Marketing Theory and Practice, 10, 4, 1-19 ,2002 Hills, Gerald E. and Raymond W. LaForge, "Research at the Marketing Interface to Advance Entrepreneurship Theory," Entrepreneurship: Theory and Practice, Winter 1992

F. Kotler, K. Keller Marketing Management (12th Edition). London.-Prentice Hall Europe.-2005.

Sidorchuk R. The project management - one of the forms of producers protection when joining the WTO(2005), Journal: the Meat industry.-2005. № 10. p. 16-19, Russia.

Sidorchuk R Formation of system of distribution of a meat delicatessen(2006), Journal: Management of distribution channels,- 2006.- № 4, p. 286-290, Russia.

Sidorchuk R. About marketing concepts and its some features in electric power industry(2007), Journal: Industrial power.-2007. № 9. p. 4-7, Russia.

Sidorchuk R. A window in … marketing (2007), Journal: Russian predprinimatelstvo. - 2007. № 7. p 28-32, Russia/

Sidorchuk R. Marketing in a small-scale business ( SME) (2007), Journal: Marketing. - 2007. - № 5. p. 80-86, Russia.