Munich Personal RePEc Archive

Функционализация анализа рынка в маркетинге

Kaluzhsky, Mikhail (2011): Функционализация анализа рынка в маркетинге. Published in: Омский экономический форум: Материалы международной научно-практической конференции (2011): pp. 139-143.

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Article on the role of the segmentation of the environment in the planning of marketing activities. Pre-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the importance of the analysis of the market environment as an essential condition of effective marketing.

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