Функционализация анализа рынка в маркетинге

Kaluzhsky, Mikhail (2011): Функционализация анализа рынка в маркетинге. Published in: Омский экономический форум: Материалы международной научно-практической конференции (2011): pp. 139-143.

Abstract

Article on the role of the segmentation of the environment in the planning of marketing activities. Pre-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the importance of the analysis of the market environment as an essential condition of effective marketing.

• Item Type: MPRA Paper
• English Title: Functionalization Research in Marketing
• Language: Russian
• Keywords: marketing, market segmentation, marketing functions, consumer demand, marketing mix, marketing research, the economic crisis, the sales structure.
• Subjects: D - Microeconomics > D8 - Information, Knowledge, and Uncertainty > D81 - Criteria for Decision-Making under Risk and Uncertainty; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing

References

1. Калужский М.Л. Функционализация анализа рынка в маркетинге / Омский экономический форум: Материалы междунар. научно-практич. конференции. – Омск: Параграф, 2011. – С. 139-143. – ISBN 978-5-904848-05-7.