Doval, E and Doval, O (2010): Tools to keep brands on the market. Published in: the Proceedings of the 34th ARA Congress (American-Romanian Academy of Arts and Science, USA) , Vol. ISBN 9, No. Ecole Polytechnique de Montreal (15. May 2010): pp. 228-231.
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Brand purpose is to increase shareholders’ wealth and making profit. Considering the organizations economic environment changes and the fall of the most markets, the paper is focused on the general forces impeding the brand development and on finding some tools to strengthen the brands.
|Item Type:||MPRA Paper|
|Original Title:||Tools to keep brands on the market|
|English Title:||Tools to keep brands on the market|
|Keywords:||marketing strategy; brand’s vision; brand management|
|Subjects:||M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing
M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M19 - Other
|Depositing User:||Elena Doval|
|Date Deposited:||13. Oct 2010 11:21|
|Last Modified:||12. Feb 2013 22:21|
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