Munich Personal RePEc Archive

Green marketing is a sustainable marketing system in the twenty first century

Mohajan, Haradhan (2011): Green marketing is a sustainable marketing system in the twenty first century. Published in: International Journal of Management and Transformation , Vol. 6, No. 2 (31. December 2012): pp. 23-39.

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Abstract

The purpose of this paper is to study the green marketing which incorporates a broad range of activities such as the product modification, changes to the production process, packaging changes, as well as modifying advertising of the environment friendly commodities. Sustainable forest management is the ways and processes of managing forest resources to meet society’s varied needs, today and tomorrow, without compromising the ecological capacity and the renewal potential of the forest resource base. Both the producers and the customers must be conscious about the products whether these are really following eco-labeling schemes. The green economy is not only to produce clean energy but also technologies of cleaner production processes which reduce environmental impact or improve natural resource use. The green chemistry involves designing and using chemical products and processes with the aim of eliminating or reducing their negative impact on human health and the environment which encompasses education, research, and commercial application across the entire supply chain for chemicals. The paper also suggests enhancing the practice of green marketing of products of the company which are presumed to be environmentally safe for the sustainability in the 21st century.

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