Munich Personal RePEc Archive

Marketing Chapter 3

Goslar, Alex (2018): Marketing Chapter 3. Published in: BrandAge Magazine; Brand Clinic, Thaicoon BrandAge Holding, Bangkok, Thailand , Vol. 04/18, No. April 2018 (30 April 2018): pp. 101-103.

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Abstract

Conventional marketing is focused on exponential expansion. However, that's where all the brands are competing for incremental gains. Eventually, markets get saturated with supplies which drive prices down. Reviewing past economic events this exposé points out correlations between demand and supply that triggers market erosion. This paper explores some Geo-economic perspectives in the context of Marketing Inspired Branding and it also shows how individual entrepreneurs might be able to avoid the traps of being dragged into the spiral of becoming obsolete.

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