Goslar, Alex (2018): Marketing Chapter 3. Published in: BrandAge Magazine; Brand Clinic, Thaicoon BrandAge Holding, Bangkok, Thailand , Vol. 04/18, No. April 2018 (30 April 2018): pp. 101-103.
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Abstract
Conventional marketing is focused on exponential expansion. However, that's where all the brands are competing for incremental gains. Eventually, markets get saturated with supplies which drive prices down. Reviewing past economic events this exposé points out correlations between demand and supply that triggers market erosion. This paper explores some Geo-economic perspectives in the context of Marketing Inspired Branding and it also shows how individual entrepreneurs might be able to avoid the traps of being dragged into the spiral of becoming obsolete.
| Item Type: | MPRA Paper |
|---|---|
| Original Title: | Marketing Chapter 3 |
| English Title: | Marketing Chapter 3 |
| Language: | English |
| Keywords: | The economic catalyst for more; Everyone is a marketer and customers; Divergent perception of the reality; Innovation combating devaluation |
| Subjects: | M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing |
| Item ID: | 87080 |
| Depositing User: | Mr. Alex Goslar |
| Date Deposited: | 08 Jun 2018 19:24 |
| Last Modified: | 11 Oct 2019 04:43 |
| References: | Goslar, Alex (2018): Marketing Chapter 3. Published in: BrandAge Magazine; Brand Clinic, Thaicoon BrandAge Holding, Bangkok, Thailand , Vol. 04/18, No. April 2018 (30 April 2018): pp. 101-103 |
| URI: | https://mpra.ub.uni-muenchen.de/id/eprint/87080 |
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