Grigorescu, Adriana and Bob, Constantin (2006): Marketing mix and TQM - compelmetary philosophies of companies sustainable development. Published in: Conference proceeding , Vol. paper, No. ISBN 86-83803-21-X (2006)
Download (131kB) | Preview
The marketing theory started by questioning if is it science or art and finalized by declaring that ”marketing should be the philosophy of the company approach according with the needs of target market”. The tool for marketing strategies implementation is marketing mix (MMix) by the 4P or 5P. This mix of components offers the possibility of harmonizing the purposes of companies and customers. A new concept of Total Quality (TQ) has been developed and implemented, firstly by the industrial companies and later on by others (even public administration organizations). This approach is an integrative strategic philosophy and behavior, focused on TQ objectives and the adoption of a new managerial style – Total Quality Management (TQM). In our opinion the MMix and TQM are complementary philosophies to approach companies. The paper is an out come of a survey regarding the way the top management perceive MMix and TQM and how they are complementary.
|Item Type:||MPRA Paper|
|Original Title:||Marketing mix and TQM - compelmetary philosophies of companies sustainable development|
|English Title:||Marketing mix and TQM - compelmetary philosophies of companies sustainable development|
|Keywords:||Marketing mix, TQM, philosophy, sustainable development|
|Subjects:||D - Microeconomics > D2 - Production and Organizations > D21 - Firm Behavior: Theory
M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing
L - Industrial Organization > L2 - Firm Objectives, Organization, and Behavior > L21 - Business Objectives of the Firm
|Depositing User:||Adriana Grigorescu|
|Date Deposited:||18 Sep 2010 13:47|
|Last Modified:||21 Sep 2016 21:37|
Ansoff I.: Implanting Strategic Management, Prentince Hall International Ltd., New York, 1990.
Bruhn M., Marketing für Nonprofit-Organisationen, Verlag W. Kohlhammer GmbH, Stuttgard, Germany, 2005, p 229-291
Crosby P.B.: Quality Without Tears, McGraw Hill, New York, 1984.
Drucker P.: Managing for the Future, Butterworth Hainemann, 1994.
Drucker P.: Postcapitalist society, Editura Image, Bucharest, 1999.
Hutt M. & Speh T., Business Marketing Management – A Strategic View of Industrial and Organizational Markets 8e, South-Western Thomson Learning, USA, 2004, p 195-222.
Pearson G.: Strategic Thinking, Prentince Hall International Ltd., New York, 1990.
Raven J.: Managing Society: The Past Belonged to Economists: The Future Belongs to Psychologists, from Biela, A. & Pawlowski, L., Protection of the Environment, Mental Changes and Social Integration Perspectives, Lublin, Poland, Central European Center for Behavioural Economics, Technical University of Lublin, 1993, p 531-563.
Russu C.: Strategic management, Editura All Beck, Bucharest, 1999.