Munich Personal RePEc Archive

Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-analysis

Armstrong, J. Scott (1990): Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-analysis. Published in: Journal of the Market Research Society No. 32 (1990): pp. 467-471.

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Abstract

In contrast to the conclusions from traditional reviews, meta-analysis shows that certain types of postage have an important effect on return rates to mail surveys. In particular, US business reply postage should not be used in survey research.

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