Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-analysis

Armstrong, J. Scott (1990): Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-analysis. Published in: Journal of the Market Research Society No. 32 (1990): pp. 467-471.

Abstract

In contrast to the conclusions from traditional reviews, meta-analysis shows that certain types of postage have an important effect on return rates to mail surveys. In particular, US business reply postage should not be used in survey research.

• Item Type: MPRA Paper
• Language: English
• Keywords: surveys, market research, marketing
• Subjects: C - Mathematical and Quantitative Methods > C8 - Data Collection and Data Estimation Methodology ; Computer Programs > C83 - Survey Methods ; Sampling Methods; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing

References

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