Ofori, Eunice (2009): Branding Ghana.
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Ghana being a developing nation should embark on a national rebranding campaign to change its image domestically and internationally. This paper focuses on ways in which the Ghanaian government can achieve its goals, where the campaign wouldn’t just be another governmental propaganda, but prove worthy of taxpayers’ money, with the effects witnessed by all.
|Item Type:||MPRA Paper|
|Original Title:||Branding Ghana|
|Keywords:||Ghana; country branding; tourism|
|Subjects:||P - Economic Systems > P4 - Other Economic Systems > P41 - Planning, Coordination, and Reform
M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing
H - Public Economics > H1 - Structure and Scope of Government > H11 - Structure, Scope, and Performance of Government
|Depositing User:||Eunice Ofori|
|Date Deposited:||16. Sep 2009 20:02|
|Last Modified:||18. Feb 2013 18:39|
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