Ofori, Eunice (2009): Branding Ghana.
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Abstract
Ghana being a developing nation should embark on a national rebranding campaign to change its image domestically and internationally. This paper focuses on ways in which the Ghanaian government can achieve its goals, where the campaign wouldn’t just be another governmental propaganda, but prove worthy of taxpayers’ money, with the effects witnessed by all.
| Item Type: | MPRA Paper |
|---|---|
| Original Title: | Branding Ghana |
| Language: | English |
| Keywords: | Ghana; country branding; tourism |
| Subjects: | P - Economic Systems > P4 - Other Economic Systems > P41 - Planning, Coordination, and Reform M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing H - Public Economics > H1 - Structure and Scope of Government > H11 - Structure, Scope, and Performance of Government |
| Item ID: | 17344 |
| Depositing User: | Eunice Ofori |
| Date Deposited: | 16 Sep 2009 20:02 |
| Last Modified: | 26 Sep 2019 09:43 |
| References: | Uche Nworah. Nigeria as a Brand. Brand Channel. 2005. http://www.brandchannel.com/papers_review.asp?sp_id=604 World Travel and Tourism Council. www.wttc.org/ Ying Fan. Branding The Nation: What is being branded?. Journal of Vacation Marketing. Volume 12 Number 1. Received and revised March 2005 |
| URI: | https://mpra.ub.uni-muenchen.de/id/eprint/17344 |
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