Bradu, Cosmina Paula (2011): Responsabilitatea Socială Corporativă (CSR) - un concept în continuă evoluție.
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Purpose – This article aims to develop and to popularize an overview of the present status of the concept of corporate social responsibility (CSR). Design/methodology/approach – In order to clarify and to popularize the core concepts of CSR, articles in leading economic journals were analyzed. Findings – In the paper are promoted different theories and definitions concerning the present status of the corporate social responsibility(CSR). Research limitations/implications – The number and specific choice of journals was subject to a compromise between comprehensiveness and the availability of space for this article. Practical implications – As for many people CSR is fuzzy, with unclear boundaries, to clear things up, I proposed a series of definitions and theories that can form an overview of this concept. Originality/value – The article provides a brief analysis of the most important theories and definitions of CSR.
|Item Type:||MPRA Paper|
|Original Title:||Responsabilitatea Socială Corporativă (CSR) - un concept în continuă evoluție|
|English Title:||Corporate Social Responsibility (CSR) -a continuously evolving concept|
|Keywords:||Corporate social responsibility, consumer`s expectations, consumer behaviour|
|Subjects:||M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M14 - Corporate Culture ; Diversity ; Social Responsibility
M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing
|Depositing User:||Cosmina Paula Bradu|
|Date Deposited:||05. Feb 2011 15:53|
|Last Modified:||13. Feb 2013 16:38|
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