Ale Ebrahim, Nader and Fattahi, Hamaid Ali and Golnam, Arash (2008): Virtual marketing in virtual enterprises. Published in: In: 2nd International Marketing Management conference, Tehran, Iran. pp. 1-12. (22. January 2008): pp. 1-12.
Download (648kB) | Preview
Virtualization caused tremendous evolution in the economics of marketing channels, patterns of physical distribution and the structure of distributors and developed a new concept that is known as virtual marketing (VM). VM combines the powerful technologies of interactive marketing and virtual reality. Virtual enterprise (VE) refers to an organization not having a clear physical locus. In other words, VE is an organization distributed geographically and whose work is coordinated through electronic communications." It should be mentioned that here VE encompasses all other similar phrases like Virtual company, virtual corporation, etc. One of the greatest challenges facing business owners and managers – both for traditional and virtual organizations- is finding a way to cost−effectively communicate frequently and consistently with their target markets; and the virtual marketing perform this function at the best possible. In this paper, we focus on the concept of “Virtual marketing in virtual enterprises”.
|Item Type:||MPRA Paper|
|Original Title:||Virtual marketing in virtual enterprises|
|English Title:||Virtual Marketing in Virtual Enterprises|
|Keywords:||virtuality, Virtual marketing, virtual enterprise|
|Subjects:||O - Economic Development, Innovation, Technological Change, and Growth > O1 - Economic Development
M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing
M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising
L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance > L17 - Open Source Products and Markets
P - Economic Systems > P4 - Other Economic Systems > P42 - Productive Enterprises ; Factor and Product Markets ; Prices ; Population
|Depositing User:||Nader Ale Ebrahim|
|Date Deposited:||03. Jan 2011 19:45|
|Last Modified:||11. Feb 2013 16:44|
http://www.dictionaryofwords.com/virtuality_pag1.html (The last updated version, dated 30 September 2007)
Goodrich, Alan, Theories of Media, The University of Chicago, 2002 (available at http://humanities.uchicago.edu/faculty/mitchell/glossary2004/virtuality.htm)
http://en.wikipedia.org/wiki/Virtuality (The last updated version, dated 7 September 2007)
http://www.ozco.gov.au (The last updated version, dated 30 October 2007)
Tedlow, R.s., The fourth phase of marketing in The Rise and Fall of Marketing (Ed) Tedlow, R.S. & Jones, G. London, Routledge (1993).
Patron, M., The future of marketing databases. Journal of Database Marketing, 4 (1), (1996),6-10,
Cronin, M.J., Global advantage on the Internet, New York, Van Nostrand Rienhold, (1996).
Neighbors, Lori A. Marketing for Food Service and Beyond, 2002.
Yasumuro K., Conceptualizing an adaptable marketing system in The Rise and Fall of Marketing, Tedlow, R.S. & Jones, G, London, Routledge. (1993)
Magnani, P., Southern Methodist University, 2006, (available at http://www.aacsb.edu/publications).
Kook, Richard, virtual marketing concepts, (available at http://www.vmc3.com/image_files/advertisingpresentation.pdf)
BUSINESS 2010 report, AIB Bank 2005. (Available at http://www.business2000.ie/images/pdfs/aib_4th_ed.pdf).
Nua surveys, European Information Technology Observatory (EITO), 2001. iCentera, Marketing & Sales Intelligence Centers, White Paper, Continuous Marketing through a Virtual Marketing Organization (VMO), 2005.
Ryan, C., Virtual Reality in Marketing, 2001.
Constantinides, E., From Commerce to E-Commerce, Faculty of Business, Public Administration University of Twente, 2005.
Hales, K.R; Barker, J.R, Searching for the virtual enterprise, Working Paper 1/00 , 2006(available at: http://www.it.bond.edu.au/publications/00TR/00-10.pdf)
http://secondlife.com/whatis/ (The last updated version, dated 30 September 2007).