Munich Personal RePEc Archive

Public marketing in supporting the tourist destinations

Grigorescu, Adriana and Balalia, Alina Elena (2009): Public marketing in supporting the tourist destinations. Published in: HOTEL LINK, Journal for the Theory and Practice of Hotel Industry , Vol. volume, No. no.13-14, 2009/2010 (2010): pp. 376-382.

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National policies and public marketing of destinations should cover measures on broadening the supply of travel agencies, on intensifying promotion actions for the offered touristic product. In order to achieve this, it is necessary to choose modern means of promotion so that tourists remain informed on existing and available accommodation, accommodation rates, recreation and entertainment means, booking and payment methods. This paper aims to discuss about a suitable public marketing in the way of supporting the tourist destinations.

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