Munich Personal RePEc Archive

Cross-border Identity in Building a Regional Brand: the Northern Transylvania Region

Soproni, Luminita (2006): Cross-border Identity in Building a Regional Brand: the Northern Transylvania Region. Published in: Mircea Brie, Gabor Kozma, Eurolimes, Oradea University Press , Vol. 2, No. Autumn 2006 (From Smaller to Greater Europe: Border Identitary Testimonies) (2006): pp. 54-63.

[img]
Preview
PDF
MPRA_paper_44963.pdf

Download (341kB) | Preview

Abstract

Northern Transylvania region is looking now for a cross-border identity, trying to raise awareness among the population about belonging to this region and to inform foreign investors about the best investment opportunities. The cross-border dimension represents one of the main points of this regional identity.

UB_LMU-Logo
MPRA is a RePEc service hosted by
the Munich University Library in Germany.