Raposo, Mário and Alves, Helena (2007): A model of university choice: an exploratory approach.
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In order to attract the best students, institutions of higher education need to understand how students select colleges and universities (Kotler and Fox, 1995). Understanding the choice process of a university is an instrument with high potential for developing universities marketing strategies (Plank and Chiagouris, 1997). Although many studies have tried to investigate which criteria students use to select a college or university, few have tried to analyse this trough a model that allows the interaction of all these criteria. This study presents a model of university choice, analysed through structural equations modelling using the Partial Least Squares approach.
|Item Type:||MPRA Paper|
|Institution:||University ob Beira Interior|
|Original Title:||A model of university choice: an exploratory approach|
|Keywords:||Marketing; student recruitment and selection; high institution development; strategic planning|
|Subjects:||I - Health, Education, and Welfare > I2 - Education and Research Institutions > I21 - Analysis of Education
C - Mathematical and Quantitative Methods > C3 - Multiple or Simultaneous Equation Models ; Multiple Variables > C30 - General
M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing
I - Health, Education, and Welfare > I2 - Education and Research Institutions > I23 - Higher Education ; Research Institutions
|Depositing User:||Mário Raposo|
|Date Deposited:||31. Oct 2007|
|Last Modified:||15. Jan 2014 04:00|
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