Keating, Byron W. and Coltman, Tim (2008): Marketing and the law: defending single color trademarks. Published in: Journal of the Academy of Marketing Science , Vol. 37, No. 3 (2009): pp. 375-380.
Download (192kB) | Preview
Most international jurisdictions have sought to broaden their definition of a trade mark following the Qualitex v Jacobson Products (Qualitex Case)2. In Australia, the Trade Marks Act (Cth) 1995 was introduced to recognise that colors, scents, shapes and sounds could be registered as a trade mark provided the mark was capable of distinguishing, in the course of trade, the proprietor’s goods or services from the goods or services of others. However, to date, it has proven extremely difficult to defend the registration of a single color trade mark in Australia.
|Item Type:||MPRA Paper|
|Original Title:||Marketing and the law: defending single color trademarks|
|Keywords:||Trade marks; marketing; color|
|Subjects:||M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing
K - Law and Economics > K1 - Basic Areas of Law > K13 - Tort Law and Product Liability ; Forensic Economics
|Depositing User:||Byron W. Keating|
|Date Deposited:||05 Aug 2012 00:05|
|Last Modified:||20 Feb 2016 21:51|
Woolworths Ltd v BP plc (2006) FCAFC132, available from http://www.austlii.edu.au/au/cases/cth/FCAFC/2006/132.txt
Qualitex Co v Jacobson Products Co (1995) USSC33, available from http://www.worldlii.org/us/cases/federal/USSC/1995/33.html
Philmac Pty Ltd v The Registrar of Trade Marks (2002) FCA1551, available from http://www.austlii.edu.au/au/cases/cth/federal_ct/2002/1551.txt
Jones, H. (1998). Packaging Petroleum – A History of Petrol Station Design in Britain 1955-1995 (unpublished dissertation), London, Royal College of Art.
Jacobson, D. (2007). High Court Refuses BP Appeal for Colour Green, available from http://www.djacobson.com/technology_business/2007/06/index.html
Williams, T. (2000). Decision of the delegate of Trade Marks with Reasons (559837 and 676547), available from http://www.ipaustralia.gov.au/pdfs/trademarks/hearings/559837.pdf
BP plc v Woolworths Ltd (2004) FCA1362, available from http://www.austlii.edu.au/au/cases/cth/FCA/2004/1362.txt
BP plc v Woolworths Ltd (2007) HCA Trans 249, available from http://www.austlii.edu.au/au/other/HCATrans/2007/249.rtf
Cadbury Schweppes Pty Ltd v Darrell Lee Chocolate Shops Pty Ltd (2006) FCA446, available from http://www.austlii.edu.au/au/cases/cth/federal_ct/2006/446.txt
IP Australia (2008). Trade Marks Office Manual of Practice and Procedure, available from http://www.ipaustralia.gov.au/resources/manuals_trademarks.shtml.
Wal-Mart Stores Inc v Samara Brothers Inc (2000) USSC31, available from http://www.worldlii.org/us/cases/federal/USSC/2000/31.html
BP Amoco Plc v John Kelly Ltd and Glenshane Tourist Services Ltd (2000) NICh18, available from http://www.bailii.org/nie/cases/NIHC/Ch/2000/18.html
Board of Supervisors of Louisiana State University v Smack Apparel Co (2006) E.D. La, 438F Supp 2d 653.