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Munich Personal RePEc Archive

Sport eFANgelism Demographics

Yuksekbilgili, Zeki (2018): Sport eFANgelism Demographics. Published in: International Journal of Advanced Multidisciplinary Research and Review, , Vol. 9, No. 6 (2018): pp. 40-46.

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Abstract

Brand evangelism, an advanced form of marketing where consumers voluntarily advocate on behalf of the brand, can bring numerous benefits to a firm. It would be a new era to explore brand evangelism within the spectator sport context. This study concentrates on eFANgelism demographics based on gender, generation, number of children owned and education level.

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