Munich Personal RePEc Archive

Marketing Inspired Branding

Goslar, Alex (2016): Marketing Inspired Branding. Published in: BrandAge Magazine; Brand Clinic, Thaicoon BrandAge Holding, Bangkok, Thailand , Vol. 01/16, No. January 2016 (30 January 2016): pp. 103-107.

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Abstract

Departing from the conventional citations of widely published material and application instructions. These entries are narratives of actual incidents that allow the reader to discover applicable insights. Part of a series of articles on the subject of marketing-inspired branding. A less practiced method of arriving at products and services concepts. Unlike the conventional retrospective analysis of what has happened in the marketplace, these observations are by and large based on groundbreaking initiatives in Asian Agriculture projects and education concept for African Public Administration bureaus. The implications are that these insights are adaptable to any market.

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