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Lighthouse's Strategic Dilemmas

Cambell-Kim, Deborah (2013): Lighthouse's Strategic Dilemmas. Published in: International Journal of Business Knowledge and Innovation in Practice , Vol. 1, No. 1 (15 December 2013): pp. 1-7.

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This case concerns a small business at a tipping point in the owner's life cycle immediately before the global financial crisis hit. Students should be able to identify a number of areas where the company can improve its strategy in a highly competitive industry. The case is geared towards college juniors or seniors and can be taught in a one to two hour class. Although the case takes place in the U.S., the basic concepts and problems presented in the case are applicable to many areas of business and many countries.

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