Hasan, Syed Akif and Subhani, Muhammad Imtiaz and Osman, Ms. Amber (2012): Effect of Trust Factors on Consumer’s Acceptance of Word of Mouth Recommendation. Forthcoming in: European Journal of Social Sciences
Download (84kB) | Preview
This study investigates the effects of Trust Factors on Customer’s Acceptance of Word of Mouth recommendations. A sample size of 1000 consumers of different brands has been taken randomly on the basis of convenience. Results obtained from statistical analysis using the Logistic regression as a statistical tool which showed that the individual variables like experience, affinity, expertise are displaying no significant impact upon the acceptance of word of mouth.
|Item Type:||MPRA Paper|
|Original Title:||Effect of Trust Factors on Consumer’s Acceptance of Word of Mouth Recommendation|
|English Title:||Effect of Trust Factors on Consumer’s Acceptance of Word of Mouth Recommendation|
|Keywords:||Expertise, Experience, Impartiality, Affinity, Track Record of recommender|
|Subjects:||M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising
A - General Economics and Teaching > A1 - General Economics
|Depositing User:||Muhammad Imtiaz Subhani|
|Date Deposited:||29. May 2012 14:16|
|Last Modified:||19. Feb 2013 10:35|
Arndt and Johan (1967), Role of Product-Related Conversations in the Diffusion of a New Product, Journal of Marketing Research, 4, 291-295.
Bearden and Michael (1982), "Reference Group Influence on Product and Brand Purchase Decisions, Journal of Consumer Research, 9, 183-194.
Biehal and Chakravarti (2006), Information Accessibility as a Moderator of Consumer Choice, Journal of Consumer Research, 10, 1-14.
Brister, (1991), Word of Mouth Communication and Their Effects in Consumer Network, Advances in Consumer Research, 18, 155-169.
Greenwald and Leavitt (1984), Audience Involvement in Advertising, Journal of Consumer Research, 11, 581-592.
Hoffrage and Gerd Gigerenzer (2000), Hindsight bias A by-product of knowledge updating, Journal of Experimental Psychology Learning, Memory & Cognition 26, 566-581
Ji Xiaofen and Zhang Yiling, (2009), The Impacts of Online Word-of-mouth on Consumer’s Buying Intention on Apparel: An Empirical Study, International Symposium on Web Information Systems and Applications, 024-028.
Kenny and Shekhar, (1990), Characteristics of the Opinion Leader: A New Dimension, Journal of Advertising, 19, 53-60.
Laroche and Zhou, (1996), Brand Familiarity and Confidence as Determinants of Purchase Intention: An Empirical Test in a Multiple Brand Context,” Business Research, 37, 1996, 115-120.
Nedungadi, (1990), Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluation, Journal of Consumer Research, 17, 263- 276.
Richins and Marsha (1983), Negative Word-of-Mouth by Dissatisfied Consumers, A Pilot Study, Journal of Marketing, 47, 68-78.
Rudd and Kohout (1983), Individual and Group Information Acquisition in Brand Choice Situations, Journal of Consumer Research, 10, 303-309.
Sheth and Jagdish (1971), “Word-of-Mouth in Low-Risk Innovations, Journal of Advertising Research” 11, 15-18.
Whyte and William (1954), “The Web of Word of Mouth, Fortune” 50, 140-143.