Negative Influence of Electronic Advertising - Specifically Televison in Shaping the Behavior and Preferences of Children in Ages (10-14)

Ali, Emmad (2022): Negative Influence of Electronic Advertising - Specifically Televison in Shaping the Behavior and Preferences of Children in Ages (10-14).

Abstract

This report is concerned about the changing behaviors and preferences of the children aged (10-14) due to the negative influence of the electronic advertising, specifically the television. In this report I have targeted the children of age (10-14) and their parents as the respondents of the study. I have also interviewed some advertisers for finding their views about the subject. In this research I have done the hypothesis testing that, whether television advertising has a negative influence on children’s behavior and preferences or not. I have conducted the research through surveying questionnaires with the children aged (10-14) and their parents. The questionnaires are attached in the appendices at the end of report. The result of the study shows that television advertising has a negative influence on children’s behavior and preferences. Children are more exposed towards television advertising. They influence their parents buying most of the time. Parents said that these advertises sometimes create obsession in their children’s minds. The children are becoming more demanding. I have conclude the report followed by some recommendations, one of them is parents should choose adopt the ritual of discussing the advertisements viewed on television with their kids and also make it clear to the children that what they see on television is not always true.

• Item Type: MPRA Paper
• Language: English
• Keywords: Advertising
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising

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