Munich Personal RePEc Archive

Items where Subject is "M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M39 - Other"

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Number of items at this level: 20.


Abdur Raheem, Syed and Akber, Fahad and Hashmi, Umair (2013): Aspects and Importance of Digital Media in Pakistan.

Ali, Mazhar (2016): Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products. Published in: PAKISTAN BUSINESS REVIEW (January 2016)


de Mello, Luiz and Pires Gonçalves, Ricardo (2008): Message on a Bottle: Colours and Shapes in Wine Labels.


G, Thiagarajan and Nakkeeran, Senthilkumar and Arockiasamy, Arulraj (2010): Mediating effects of broadband consumers’ behavior in India. Published in: Marketology , Vol. 5, No. 3 (September 2010): 01-16.


H., Sujaya and S., Meghana and Aithal, Sreeramana (2019): Challenges Associated with Running A Green Business in India and Other Developing Countries. Published in: International Journal of Case Studies in Business, IT, and Education (IJCSBE) ISSN: 2581-6942. , Vol. 3, No. 1 (May 2019): pp. 35-47.

H. R., Ganesha and Aithal, Sreeramana (2020): Sales Personnel Attrition Control and Retention – An Integrated Framework for Lifestyle Retailers in India (RSPR-LS). Published in: International Journal of Applied Engineering and Management Letters (IJAEML) , Vol. 4, No. 2 (25 August 2020): pp. 78-95.

H. R., Ganesha and Aithal, Sreeramana (2020): Theory of Brick-and-Mortar Retailing in India (ToR-b). Published in: International Journal of Management, Technology, and Social Sciences (IJMTS) , Vol. 5, No. 2 (30 August 2020): pp. 116-132.

Hussain, Riaz and Ali, Mazhar (2015): Effect of Store Atmosphere on Consumer Purchase Intention. Published in: "International Journal of Marketing Studies" , Vol. 7, No. 2 (28 March 2015): pp. 35-42.


Kharchenko, Alina (2016): Ребрендинг, как одна из стратегий маркетинга.


Lado-Sestayo, Rubén and Aldrey-Pereiro, Carla and Isabel Carballo-Valadares, Isabel (2012): Comercio Tradicional: Análisis, Evolución y Distribución Espacial.


Misun, Juraj (2009): Podniková identita ako konkurenčná výhoda. Published in: Podnikanie a konkurencieschopnosť firiem 2009. (Conference proceedings). Bratislava, 14. 5. 2009. (2009): pp. 347-355.

Misun, Juraj (2009): Podnikový dizajn fakúlt zameraných na manažment na Slovensku. Published in: Hospodářská politika v zemích EU: ekonomická krize - výzvy budoucnosti [conference proceedings]. Trojanovice, Ostrava: 16.-18.9.2009 (2009): pp. 1-11.

Misun, Juraj (2007): Študijný program ako produkt a jeho imidž. Published in: Manažment - teória, výučba a prax 2007 [conference proceedings] Liptovský Mikuláš: 27.-28. september 2007. (2007): pp. 301-306.


Pillai, Rajasekharan and Thomas, Julia and Prasad, Saloni (2010): Pester Power as a Diasporic Dilemma:A Study on the Expatriate Indians in Bahrain.

Preikschas, Michael W. and Cabanelas, Pablo and Rüdiger, Klaus and Lampón, Jesús F. (2014): Value Co-creation, Dynamic Capabilities and Customer Retention in Industrial Markets.


Salehudin, Imam (2010): Perceived Purchase Risk in the Technological Goods Purchase Context: An Instrument Development and Validation. Published in: International Journal of Research in Commerce, IT & Management , Vol. 2, No. 1 (31 January 2012): pp. 41-48.

Satria, Rd. Okky and Suzanto, Boy and Sidharta, Iwan (2015): Measuring Customer Satisfaction and Loyalty through Student Perception on Mobile Broadband Usage Based On Consumer Satisfaction Index Model. Published in: International Journal of Business Quantitative Economics and Applied Management Research , Vol. 2, No. 5 (15 October 2015): pp. 56-71.

Sidorchuk, Roman (2009): Предпринимательство и маркетинг. Published in: Вестник Российской экономической академии им. Г.В. Плеханова (Journal Russian Economical Plehanov's Academy) ISSN 815-834X , Vol. 4(29), No. 2009 (7 June 2009): pp. 75-82.

Subhani, Muhammad Imtiaz and Osman, Ms. Amber (2011): A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan. Published in: South Asian Journal of Management Sciences , Vol. 5, No. 1 (2011): pp. 11-23.

Syed Akbar, Suleman and Azam, Rehan and Muhammad, Danish (2012): Advertising value of mobile marketing through acceptance among youth in Karachi.

This list was generated on Sat Sep 26 07:04:36 2020 CEST.
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