Items where Subject is "M39 - Other"

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Abdur Raheem, Syed and Akber, Fahad and Hashmi, Umair (2013): Aspects and Importance of Digital Media in Pakistan.

Ali, Mazhar (2016): Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products. Published in: PAKISTAN BUSINESS REVIEW (January 2016)

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de Mello, Luiz and Pires Gonçalves, Ricardo (2008): Message on a Bottle: Colours and Shapes in Wine Labels.

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G, Thiagarajan and Nakkeeran, Senthilkumar and Arockiasamy, Arulraj (2010): Mediating effects of broadband consumers’ behavior in India. Published in: Marketology , Vol. 5, No. 3 (September 2010): 01-16.

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H., Sujaya and S., Meghana and Aithal, Sreeramana (2019): Challenges Associated with Running A Green Business in India and Other Developing Countries. Published in: International Journal of Case Studies in Business, IT, and Education (IJCSBE) ISSN: 2581-6942. , Vol. 3, No. 1 (May 2019): pp. 35-47.

H. R., Ganesha and Aithal, Sreeramana (2020): Artificial Intelligence-Based Consumer Communication by Brick-and-Mortar Retailers in India Leading to Syllogistic Fallacy and Trap – Insights from an Experiment. Published in: International Journal of Applied Engineering and Management Letters (IJAEML) , Vol. 4, No. 2 (15 December 2020): pp. 211-221.

H. R., Ganesha and Aithal, Sreeramana (2020): Sales Personnel Attrition Control and Retention – An Integrated Framework for Lifestyle Retailers in India (RSPR-LS). Published in: International Journal of Applied Engineering and Management Letters (IJAEML) , Vol. 4, No. 2 (25 August 2020): pp. 78-95.

H. R., Ganesha and Aithal, Sreeramana (2020): Theory of Brick-and-Mortar Retailing in India (ToR-b). Published in: International Journal of Management, Technology, and Social Sciences (IJMTS) , Vol. 5, No. 2 (30 August 2020): pp. 116-132.

H. R., Ganesha and Aithal, Sreeramana and P., Kirubadevi (2020): Changes in Consumer Perspective towards Discount at Brick-and-Mortar Stores owing to Emergence of Online Store Format in India. Published in: International Journal of Management, Technology, and Social Sciences (IJMTS) ISSN : 2581-6012 , Vol. 5, No. 1 (20 April 2020): pp. 43-83.

H. R., Ganesha and Aithal, Sreeramana and P., Kirubadevi (2020): Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand. Published in: International Journal of Applied Engineering and Management Letters (IJAEML) ISSN: 2581-7000 , Vol. 4, No. 1 (27 April 2020): pp. 10-19.

Hussain, Riaz and Ali, Mazhar (2015): Effect of Store Atmosphere on Consumer Purchase Intention. Published in: "International Journal of Marketing Studies" , Vol. 7, No. 2 (28 March 2015): pp. 35-42.

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Kharchenko, Alina (2016): Ребрендинг, как одна из стратегий маркетинга.

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Lado-Sestayo, Rubén and Aldrey-Pereiro, Carla and Isabel Carballo-Valadares, Isabel (2012): Comercio Tradicional: Análisis, Evolución y Distribución Espacial.

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Misun, Juraj (2009): Podniková identita ako konkurenčná výhoda. Published in: Podnikanie a konkurencieschopnosť firiem 2009. (Conference proceedings). Bratislava, 14. 5. 2009. (2009): pp. 347-355.

Misun, Juraj (2009): Podnikový dizajn fakúlt zameraných na manažment na Slovensku. Published in: Hospodářská politika v zemích EU: ekonomická krize - výzvy budoucnosti [conference proceedings]. Trojanovice, Ostrava: 16.-18.9.2009 (2009): pp. 1-11.

Misun, Juraj (2007): Študijný program ako produkt a jeho imidž. Published in: Manažment - teória, výučba a prax 2007 [conference proceedings] Liptovský Mikuláš: 27.-28. september 2007. (2007): pp. 301-306.

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Niros, Meletios and Giannakis, Damian and Niros, Angelica (2022): Digital marketing effects on customer repurchase intentions following the pandemic. A strategic marketing analysis of customer equity dimensions. Published in: Proceedings of the European Marketing Academy, 51st, (107224) (27 May 2022)

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Ologunebi, John (2023): An analysis of customer retention strategies in e-commerce fashion business in the UK: A case study of Primark.

Ologunebi, John (2023): The marketing strategy to increase Gen Z and Millennials' usability of Asda's website: A case study of ASDA Uk.

Ologunebi, John and Taiwo, Ebenezer (2023): Digital Marketing Strategies, plan and implementations: A case study of Jumia Group and ASDA Uk.

Ologunebi, John and Taiwo, Ebenezer (2023): The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS. Forthcoming in:

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Pillai, Rajasekharan and Thomas, Julia and Prasad, Saloni (2010): Pester Power as a Diasporic Dilemma:A Study on the Expatriate Indians in Bahrain.

Preikschas, Michael W. and Cabanelas, Pablo and Rüdiger, Klaus and Lampón, Jesús F. (2014): Value Co-creation, Dynamic Capabilities and Customer Retention in Industrial Markets.

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Salehudin, Imam (2010): Perceived Purchase Risk in the Technological Goods Purchase Context: An Instrument Development and Validation. Published in: International Journal of Research in Commerce, IT & Management , Vol. 2, No. 1 (31 January 2012): pp. 41-48.

Satria, Rd. Okky and Suzanto, Boy and Sidharta, Iwan (2015): Measuring Customer Satisfaction and Loyalty through Student Perception on Mobile Broadband Usage Based On Consumer Satisfaction Index Model. Published in: International Journal of Business Quantitative Economics and Applied Management Research , Vol. 2, No. 5 (15 October 2015): pp. 56-71.

Sidorchuk, Roman (2009): Предпринимательство и маркетинг. Published in: Вестник Российской экономической академии им. Г.В. Плеханова (Journal Russian Economical Plehanov's Academy) ISSN 815-834X , Vol. 4(29), No. 2009 (7 June 2009): pp. 75-82.

Subhani, Muhammad Imtiaz and Osman, Ms. Amber (2011): A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan. Published in: South Asian Journal of Management Sciences , Vol. 5, No. 1 (2011): pp. 11-23.

Syed Akbar, Suleman and Azam, Rehan and Muhammad, Danish (2012): Advertising value of mobile marketing through acceptance among youth in Karachi.