Munich Personal RePEc Archive

Podnikový dizajn fakúlt zameraných na manažment na Slovensku

Misun, Juraj (2009): Podnikový dizajn fakúlt zameraných na manažment na Slovensku. Published in: Hospodářská politika v zemích EU: ekonomická krize - výzvy budoucnosti [conference proceedings]. Trojanovice, Ostrava: 16.-18.9.2009 (2009): pp. 1-11.

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The corporate design belongs along with the corporate communication and the corporate behavior to the set of instruments of the corporate identity. Through the corporate design the company introduces itself to the environment. The components of the corporate design are the logotype/brand, the corporate type, the corporate color, the raster, the product design and the communication design. Maybe the most visible medium of the corporate design is in the mean time the World Wide Web. The corporate identity is despite its name used also by state institutions, just like universities and colleges. On the most visible instrument of the corporate identity, what corporate design truly is, we can evaluate the approach of the university to the development of the corporate identity and acknowledgement of the corporate image as a competitive advantage.

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