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An Empirical Analysis of New Product by Using Models of Market Research (2013)

Alvi, Mohsin and Siddiqui, Bilal (2013): An Empirical Analysis of New Product by Using Models of Market Research (2013).

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Abstract

A biggest task for strategy maker, to perform market insights and its research by designing, collection of data with analyzing and reporting data (relevant) for specific purpose and market situation (problem) facing the company. However it requires spending a lot of time over it so several companies hire many professional experts having a knowledge regarding with technical operation of research like (syndicated-service research firms, custom-marketing research firms and specialty-line marketing research firms).

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