Munich Personal RePEc Archive

Impact of Humor Advertising in Radio and Print Advertising - A Review

S, venkatesh and N, senthilkumar (2015): Impact of Humor Advertising in Radio and Print Advertising - A Review. Published in: International Journal of Engineering Science and Innovative Technology , Vol. 4, No. 2 (March 2015): pp. 276-280.

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Abstract

The use of humour in advertising is the effective way of communication in any emotion to sell the products. Humor increase attention and attract more consumers so it became an effective advertising in any medium of advertising. Researchers and Advertisers more interested towards humor advertising more than century, but no review paper regarding impact of humor in radio and print advertising are published. Aim of this paper to get detailed review on impact of humor in radio and print advertising since 1979. Many journal databases were collected and reviewed here this paper is very useful for marketing practitioners, advertisers and researchers who research on humor in advertising in radio and print media.

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