Munich Personal RePEc Archive

Analiza problemów biznesowych

Moszoro, Marian (2010): Analiza problemów biznesowych. Published in: Wolters Kluwer, Warsaw No. ISBN: 978-83-7526-732-7 (2010): pp. 1-256.

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Abstract

This book consists of a selection of unique case studies of Polish companies in various sectors. The cases, presenting both real business dilemmas and personal perspectives, are the result of extensive in-company research and advisory projects. They reconstruct the circumstances and constraints faced by managers and encapsulate the close relationships between strategic, marketing, and financial decisions in a dynamic emerging economy. The book includes an extensive introduction to the use of the case method for students and educators. The case studies are grouped by discipline and references to supplementary literature for each case study are provided.

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