Munich Personal RePEc Archive

Repenser la communication dans la politique monétaire : Vers une orientation stratégique pour la BCC

KIBADHI, Plante and PINSHI, Christian P. (2020): Repenser la communication dans la politique monétaire : Vers une orientation stratégique pour la BCC.

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Abstract

The ability of a central bank to influence the economy depends on its ability to manage the expectations of the general public and the financial system regarding the future development of macroeconomic indicators. The communication strategy (in this time of crisis and uncertainty) increases transparency, improves public understanding and support for the monetary policy and democratic accountability of the Central Bank of Congo (BCC), which serves to convergence towards the balance of expectations. This paper approves that a strategic communication orientation, focused on coherent messages, can help break down pessimistic expectations, maintain confidence, reduce the cost of the crisis and stabilize the economy. In conclusion, the article suggests a dozen recommendations, to be able to strengthen and redirect the BCC’s communication strategy and contribute to the effectiveness of monetary policy.

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