Munich Personal RePEc Archive

Long-range dependence and Trends in Nigerian Popular Music Artists’ Famosity-“Davido”, “Burna Boy”, “Tiwa Savage” and “Wizkid”: Evidence from Google Trends

Yaya, OlaOluwa S and Ajose, Toyin S and Ogbonna, Ahamuefua E (2020): Long-range dependence and Trends in Nigerian Popular Music Artists’ Famosity-“Davido”, “Burna Boy”, “Tiwa Savage” and “Wizkid”: Evidence from Google Trends.

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Abstract

We investigate long-range dependence and linear trend in the famosity of popular Nigerian music artists such as Davido, Burna Boy, Tiwa Savage, and Wizkid by relying on their Web, News, Image and YouTube Google Trends searches. The available weekly datasets span 13.09.2015 to 06.09.2020. Preliminary results indicate correlations of search parameters (Web, News, Image and YouTube) of each musicians, while correlations of each search popularity parameters are weaker across musicians. Upon applying fractional persistence approach, we obtain that Web searches for these four musicians have slower tendencies to revert to mean level compared with persistence estimates for News, Image and YouTube searches, while Burna Boy weekly popularity indicate positive linear trend across the four search parameters. This musician is likely to pull more online support in few years than other music youngsters.

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