Logo
Munich Personal RePEc Archive

Purchase discounts and travel premiums during holiday periods: Evidence from the airline industry

Luttmann, Alexander and Gaggero, Alberto A (2020): Purchase discounts and travel premiums during holiday periods: Evidence from the airline industry.

Warning
There is a more recent version of this item available.
[thumbnail of MPRA_paper_104863.pdf]
Preview
PDF
MPRA_paper_104863.pdf

Download (465kB) | Preview

Abstract

Discounts during Thanksgiving and Christmas are common in a variety of retail markets. Although classical economic theory predicts that prices should increase when aggregate demand is high, one possibility is that consumers are more price elastic during seasonal demand peaks. In this article, we examine holiday pricing in the airline industry. Exploiting a unique panel of almost 22 million fares, we find that fares purchased on a holiday are 1.8% cheaper, supporting the conjecture that airlines price discriminate when the mix of purchasing passengers makes demand more elastic. These holiday booking discounts are also found to be larger in competitive markets, with the largest discounts reserved for flights within one-week of departure. In contrast to flights purchased on a holiday, we find that traveling on a holiday is more expensive. Consistent with peak-load pricing, we estimate travel premiums ranging from 41.6% to 82.0% on national holidays and from 4.6% to 35.0% on federal holidays.

Available Versions of this Item

Atom RSS 1.0 RSS 2.0

Contact us: mpra@ub.uni-muenchen.de

This repository has been built using EPrints software.

MPRA is a RePEc service hosted by Logo of the University Library LMU Munich.