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The Business Model Canvas ”Camelina Omega 3 Plus”15

Toncea, Ion and Iordache, Mihai (2020): The Business Model Canvas ”Camelina Omega 3 Plus”15. Published in: Agrarian Economy and Rural Development - Realities and Perspectives for Romania, 2020 , Vol. 11, No. ISSN 2668-0955, ISSN-L 2285-6803 (19 November 2020): pp. 39-45.


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The Business Model Canvas ”Camelina omega 3 Plus” is a transpose in practice of the information from the best seller book ”Business Model Generation – A handbook for Visionaries, Game Changers and Challengers” written by the Alexander OSTERWALDER & Yves PIGNEUR and of the knowledge accumulated from the complex and diverse activities carried on during project H2020 - EU RUR-09-2017 ”Replicable business models for modern rural economies (RUBIZMO), financed under Grant Agreement Nº 773621, in which the Business Model Canvas is a basic tool. Firstly, the paper is focusing on a clear presentation of the structural elements (9) of the business model canvas – (PC) Key partners and partnerships, (AC) Key activities, (R-C) Key resources, (PV) Value propositions, (CA) Channels, (RC) Customer relationships, (SC) Customer segments, ($C) Costs structure and (FV) Revenue Streams. Further on it is presented the description, analysis and design of the Business Model Canvas ”Camelina Omega 3 Plus”, a case study for inspiration of those who are interested to develop or who are already running a sustainable business based on similar values as the company ”Camelina Omega 3 Plus”.

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