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LA COMPETITIVIDAD Y LA GLOBALIZACIÓN EN LAS EMPRESAS

CHAVEZ, DIANA and BECERRA, HERIBERTO (2020): LA COMPETITIVIDAD Y LA GLOBALIZACIÓN EN LAS EMPRESAS.

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Abstract

Competitiveness can be defined today as the new paradigm that allows us to succeed in the global market. In the past, it was not explicitly considered competitiveness as a condition to be successful in international trade. Recognizing the discussion around the topic and its theoretical-conceptual density, this relatively new notion is studied in this paper.

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