Munich Personal RePEc Archive

The Use of Social Media by Managers During the Pandemic to Accomplish the Tasks

Tanveer, Muhammad and Hassan, Shafiqul and Mahmood, Haider and Khan, Syed Abdul Rehman (2021): The Use of Social Media by Managers During the Pandemic to Accomplish the Tasks.

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Since the outset of severe acute respiratory syndrome-coronavirus-2 (SARS-CoV-2), commonly referred to as the “COVID-19” pandemic, people spend more time online. The pandemic has spurred growth in the use of social media. Organizations now train employees to use digital media to coordinate work and connect from home. The study aims to produce effective discussion regarding the importance of social media and how it can assist in the recent times of Covid-19 regarding job performance. Research predicts the new ways of business conducted and how communication and coordination, knowledge exchange, training, and development are helpful in carryout effective job productivity at the workplace. We analyzed responses of more than 800 managers who reported on “go-to” social media tools and remote office practices. The research employed quantitative methodology (i.e., emailed questionnaires) and found that social media has become an important tool for conducting business operations due to social distancing and isolation. As per the results, it is clear that the utilization of social media allows Saudi Arabia's management to improve the training and development and communication and coordination among the employees while also being perceived as a highly useful tool. Therefore, we recommend that researchers conduct studies in inter-organizational and cross-national settings. Looking ahead, organizations will continue to engage in practices that ensure personal safety amid a complex web of new requirements and processes, as understanding and treatment of COVID-19 and ongoing outbreaks continues to affect and minutely transform the current work-life balance.

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