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Quanto conta il modo in cui viene posta la domanda? Un’analisi dell’effetto “framing” sul livello di alfabetizzazione finanziaria in Italia.

Paladino, Giovanna (2022): Quanto conta il modo in cui viene posta la domanda? Un’analisi dell’effetto “framing” sul livello di alfabetizzazione finanziaria in Italia.

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Abstract

This article takes its cue from the relevance of the framing effect in the field related to behavioural biases associated with economic decision-making. Most of the attempts made to measure financial literacy relies on surveys that include standardized questions about the knowledge of three or four fundamental concepts. A survey, conducted in October 2021 and involving 2500 individuals representative of the Italian population, made it possible to evaluate whether questions with different wording, aimed to create a higher degree of engagement of the interviewee, determine other answers, and better performance in terms of financial literacy. The descriptive and regression analysis shows that “wording” matters in three out of four questions. A more engaging wording mitigates the gender effect and reduces the probability of women choosing the “I do not know” option. However, as for single questions, there is evidence of an increase in the percentage of answering right, whereas the overall level of financial literacy does not show signs of improvement.

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