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Interactive experiments in Toloka

Chapkovski, Philipp (2022): Interactive experiments in Toloka.

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Abstract

The popularity of online behavioral experiments grew steadily even before the COVID-19 pandemic. With the start of lockdowns, online studies were often the only available option for the behavioral economists, sociologists and political scientists. The usage of most well-known platforms such as mTurk was so intensive that it harmed the quality of data. But even before the pandemics-induced quality crisis, online studies were limited in scope, since real-time interactions between participants were hard to achieve due to the large proportion of drop-outs and issues with creating stable groups. Using the crowdsourcing platform Toloka, we successfully ran several multi-round interactive experiments. Toloka’s large online audience, relatively low exposure of participants to sociological surveys and behavioral studies, and a convenient application programming interface makes it a perfect tool to run behavioral studies that require real-time interactions of participants.

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