Digital Retailing as a Promoter of Employment: Evidence from China

Xu, Tao (2020): Digital Retailing as a Promoter of Employment: Evidence from China.

Abstract

This paper applies the Digital Retail Development Index, matching employment statistics from 2010 to 2019, to empirically analyze the relationship between the development of digital retailing and employment. Considering endogenous factors, the paper proves that the development of digital retailing plays a significant positive role in promoting popular employment and that production, logistics, service, transaction and environment of digital retailing are positively correlated with employment. Based on mechanism analysis, the paper finds that the optimization of logistics, service and transaction is closely related to the improvement of employment, which reflects the ecosystem and experience of digital retailing.

• Item Type: MPRA Paper
• Language: English
• Keywords: Digital retailing; Employment; New retailing
• Subjects: E - Macroeconomics and Monetary Economics > E2 - Consumption, Saving, Production, Investment, Labor Markets, and Informal Economy; J - Labor and Demographic Economics > J1 - Demographic Economics; J - Labor and Demographic Economics > J2 - Demand and Supply of Labor; O - Economic Development, Innovation, Technological Change, and Growth > O3 - Innovation ; Research and Development ; Technological Change ; Intellectual Property Rights; O - Economic Development, Innovation, Technological Change, and Growth > O3 - Innovation ; Research and Development ; Technological Change ; Intellectual Property Rights > O32 - Management of Technological Innovation and R&D; O - Economic Development, Innovation, Technological Change, and Growth > O3 - Innovation ; Research and Development ; Technological Change ; Intellectual Property Rights > O33 - Technological Change: Choices and Consequences ; Diffusion Processes

References

Zhao, Shumei, and Xiaohong Xu (2017). The Meaning, Pattern and Development Path of NEW RETAIL. China Business and Market, 31(05), 12-20.

Liu, Wei, Zhizhou Cai, and Yixin Guo (2015). A study on the relationship between economic growth and employment in China at the current stage. Economic Science, 37(04), 5-17.

Wang, Baoyi (2019). Review and Prospect of NEW RETAIL Practice: Based on the Background of Transferring from the Demand-side Change in the First Half to Supply-side Change in the Second Half. China Business and Market, 33(03), 19-30.

Guanghua School of Management, Peking University (2018). New Retail Urban Innovation Index Report. Accessed Oct. 1, 2020. Available at: https://www.gsm.pku.edu.cn/thought_leadership/zhangying.pdf

Wang, Xiaosong, Yimeng Zhang, and Siyuan Tian (2020). Trade Liberalization and Employment Levels: A Theoretical and Empirical Analysis Based on a Structural Model. Wuhan University Journal (Philosophy & Social Science), 73(05), 106-122.

Zhu, Yi (2020). Does Technological Progress Aggravate the Gender Employment Gap? Modern Finance and Economics-Journal of Tianjin University of Finance and Economics, 40(10), 96-113.

Guo, Rui, Lingling Zhou, Yaqin Su, and Weiguo Yang (2019). Job-Education Mismatches in Degrees and Majors and Employment Quality of College Graduates. Studies in Labor Economics, 7(02), 78-100.

Mo, Weiqiao, and Jinchuan Shi (2020). Employment Stability, Risk Prevention and Female’s Working Time. Economic Theory and Business Management, 40(02), 10-23.

Dou, Changyu, and Feng Xiao (2020). Opposition or Transcendence: Youth Employment Effect and Prospect Caused by Artificial Intelligence. China Youth Study, 32(10), 94-99.

Wang, Zhixuan, Liping Deng, and Xinni Wu (2020). Promotion Effects of Tax Cuts and Fee Reductions on Employment in China: The Cases of Heterogeneous Firms. Taxation Research, 36(10), 16-20.

Ye, Wenhui, and Jiaxin Jiang (2020). Research on China's Minimum Wage Policy Affecting the Employment of Low-Income Group: Empirical Study Based on CGSS Data. Journal of Shanxi University of Finance and Economics, 42(10), 14-26.

Hui, Jianguo, and Guanjun Liu (2020). The Innovative Development and Experience Summary of New China’s Employment Policy in the Past 70 Years. Research on Financial and Economic Issues, 42(09), 18-25.

Zhao, Wen (2020). The Impact of Sino-US Trade Friction on China's Employment and the Countermeasures. Intertrade, 39(08), 21-28.

Duan, Minfang, and Guo, Zhonglin (2013). Industrial structure upgrading and employment. Wuhan: Wuhan University Press.

Dornbusch, Rudiger (2003). Macroeconomics. Beijing: China Financial & Economic Publishing House.

Li, Tao, Nuan Sun, Zhihui Wu, and Na Shan (2020). An Empirical Research on the Employment of Chinese University and College New Graduates Under the Impact of COVID-19. Journal of East China Normal University (Educational Sciences), 38(10), 110-126.

Li, Li (2020). Connotation Exploration, Realistic Difficulties and Path Choice for Keeping Employment Stable under the Economic New Norma. On Economic Problems, 42(11), 18-25.

Lv, Qiuying (2020). Research on the Transformation Model of Chinese Traditional Retail Trade Pattern Driven by Social Function: An Analytical Framework of RE-COMMUNITY. Social Sciences in Hunan, 33(05), 73-78.

Zhang, Hao (2016). Improving Retail Service Supply and Tapping the Potential of Consumption. Journal of Business Economics, 36(11), 5-16.

Guo, Xinmei, Jianli Zhang, and Yan Liu (2014). Research on Countermeasures for the Development of China's Retail Industry in the Internet Era: An Analysis Based on the Perspective of the Integration and Development of E-tailing and Traditional Retail Industry. Price: Theory & Practice, 34(07):106-108.

Li, Ziwen, Xiangdong Liu, and Chengzhang Chen (2016). Research on the Technical Efficiency of Chinese Retail Industry Based on the Stochastic Frontier Analysis Model. China Business and Market, 30(11), 109-120.

Mao, Zhonggen, and Yanjin Lin (2017). International comparison of retail industry development and policy orientation of China's retail industry development. Journal of PLA Nanjing Institute of Politics, 31(05), 50-56.

Yang, Jianzheng, Pengcheng Qi, and Tingting Wang (2018). Research on the Transformation and Upgrading of Chinese Traditional Retail Enterprises under the Background of NEW RETAIL. Contemporary Economic Management, 40(09), 24-31.

Wang, Baoyi (2017). Research on the Essence, Causes and Practice Trends of NEW RETAIL. China Business and Market, 31(07), 3-11.

Zhao, Shumei, and Ruixue Men (2019). NEW LOGISTICS in the Context of NEW RETAIL. China Business and Market, 33(03), 40-49.

Wang, Fu (2020). Construction of Business Model Innovation System of New Retail Circulation Supply Chain. Contemporary Economic Management, 42(07), 17-26.

Sun, Dawei, Qilan Zhao, and Xiaomeng Zhang (2019). A Study of Operation Strategy for Logistics Platform under the New Retail. Journal of Beijing Jiaotong University (Social Sciences Edition), 18(03), 138-144.

Zhang, Xiaoqin (2019). Real-time Logistics for New Retail: Connotation, Mode and Development Path. Contemporary Economic Management, 41(08), 21-26.

Jiao, Zhilun, and Binglian Liu (2019). Consumer Purchasing Value and Retail Sector Transformation and Upgrading under Category Differences: Concurrent Discussion on Practice Form of New Retail. Journal of Business Economics, 39(07), 5-17.

Li, Ran, and Rong Wang (2020). In-depth Study of the NEW RETAIL Operating Model under the Transformation of Physical Business Innovation. Modernization of Management, 40(01), 93-96.

National Bureau of Statistics (2019). Statistical Bulletin on National Economic and Social Development of the People's Republic of China. Accessed Oct. 1, 2020. Available at: http://www.stats.gov.cn/tjsj/zxfb/202002/t20200228_1728913.html

National Bureau of Statistics (2019). The 4th National Economic Census Bulletin. Accessed Oct. 1, 2020. Available at: http://www.stats.gov.cn/tjsj/tjgb/jjpcgb/

Ministry of Commerce of the People's Republic of China (2018). China Retail Industry Development Report (2016/2017). Accessed Oct. 1, 2020. Available at: http://www.gov.cn/xinwen/2017-07/03/content_5207622.htm

Zhang, Jing (2016). Analysis of the impact of the introduction of foreign investment on competition in China's retail market. Journal of Southeast University (Philosophy and Social Science), 18(S1), 75-88.

Li, Jian, and Bao Jiang (2016). Agglomeration of logistics industry and regional economic growth in China: Spatial econometric analysis on provincial panel data. Journal of Central South University (Social Sciences), 22(04), 103-115.

Yin, Guojun, Yaozhong Wang, and Jianhui Peng (2017). Logistics agglomeration and regional urbanization: Analysis based on panel data of prefecture-level cities in China. Fujian Tribune, 34(03), 38-48.

Cao, Wenbin, and Yong Zhu (2019). Research on the Impact of Logistics Industry Upgrading on Labor Employment. Journal of Industrial Technological Economics, 38(04), 103-108.

Huang, Yuting (2017). Research on the Employment Effect of Foreign Capital Entry in Distribution Industry. Journal of Finance and Economics, 43(03), 121-132.

China Logistics Information Center (2020). China Logistics Prosperity Index (2012-2020). Accessed Oct. 1, 2020. Available at: http://www.clic.org.cn/wljqzs/index.jhtml

Chu, Xianwen, and Yiqun Cai (2018). On the breakout of traditional retail enterprises in the new retailing era. Journal of Hubei University of Economics (Humanities and Social Sciences), 15(01), 36-38.

iResearch (2017). China VR Marketing Trends Forecast Report. Accessed Oct. 1, 2020. Available at: http://report.iresearch.cn/report_pdf.aspx?id=3016

Song, Jin, and Xichen Li (2019). Trend Analysis of Industrial Transformation's Impact on Employment Demand and Skill Preference. The Journal of Quantitative & Technical Economics, 36(10), 38-57.

Yu, Qian, and Deting Yin (2020). Promote sustainable optimization of the employment structure of the capital's service industry. Qianxian, 63(09), 72-75.