Munich Personal RePEc Archive

Customer's Preferences about Mobile Phones: Nokia, Samsung, and Ericsson

-, Farnazia (2023): Customer's Preferences about Mobile Phones: Nokia, Samsung, and Ericsson.

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The study “Customers preferences about Mobile phones: Nokia, Samsung and Sony Ericsson”. To analyzes and identifies the problems and reasons which satisfy or dissatisfy the customers of mobile phones. In this thesis first of all problems to be identify that what are the reasons for the customers to be satisfied and dissatisfied regarding mobile phones. What are the features, which are more demanding among customers? Whether price is important variable to customers or features, also to identify the market position of Nokia, Samsung and Sony Ericsson among customers and also among distributors.

First of all research study started from interview with distributors (United Mobile, Mobile Zone, Emirates Telecom and Advance Telecom) of Nokia, Samsung and Sony Ericsson. Then after identifying the distributors view, research focused on customers that how many customers have mobile phone and what is their thinking about it that whether it is their need, luxury or fashion.

Conclusion of this research study is that Nokia is leading the market because of its durability, resale value etc. Sony Ericsson and Samsung should consider the features and also work upon to the durability of a product in order to compete with Nokia. The competition in the mobile phone business is increasing in Pakistan rapidly, more companies are now in business, providing attractive incentives to customers, hence Nokia, Samsung and Sony Ericsson must strengthen their research wing, public requirements provide more incentives to customers to safe their market position, beside making profitable business.

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