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Factors Influencing Blockchain Adoption in Logistics: A Customer-Centric Study in Vietnam

Huynh, Cong Minh and Nguyen, Minh Quoc Bao (2024): Factors Influencing Blockchain Adoption in Logistics: A Customer-Centric Study in Vietnam. Published in:

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This study investigates the factors influencing the adoption of blockchain technology in logistics in Vietnam, focusing on customer perspectives. Utilizing the Technology Acceptance Model (TAM), the research examines key determinants such as attitude, perceived ease of use, perceived usefulness, and behavioral intention, and their impact on actual use behavior. Data were collected from a refined sample of 208 respondents through structured offline surveys, initially drawn from a pool of 250 participants. The analysis was conducted using Smart PLS 4.0, a powerful tool for Partial Least Squares Structural Equation Modeling (PLS-SEM), to ensure robust and reliable results. The findings reveal that user attitude, perceived ease of use, and perceived usefulness significantly influence behavioral intention, which in turn positively affects the actual use of blockchain technology. The study emphasizes the importance of addressing user perceptions to enhance the adoption of blockchain in logistics, highlighting the potential for blockchain to improve transparency, efficiency, and security in the supply chain. These insights offer valuable guidance for businesses and policymakers aiming to foster blockchain integration in logistics, particularly in emerging markets like Vietnam.

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