The Effectiveness of Green-Nudges in Promoting Water Conservation

Rila, R. and Mithursan, A. and Samaranayake, D.I.J. (2024): The Effectiveness of Green-Nudges in Promoting Water Conservation. Forthcoming in: Second International Conference on Social Sciences and Languages (ICSSL 2024) No. 2 (18 December 2024)

Abstract

The study makes an effort to experiment the effectiveness of green nudges in promoting water conservation and fostering a sustainability mindset in an educational setting. The objective of the study is to explore the potential for fostering a sustainability mindset at the school level by using green nudges to encourage environmentally conscious water conservation behaviors. The methodological application was a field experiment with a post-intervention quantitative analysis, strategically placed visual prompts (stickers) were used to encourage water-saving behavior among students, teachers, and staff. The results show a significant reduction in water wastage, highlighting the impact of green nudges. Regression analysis indicates that responsiveness to green nudges and knowledge of environmental issues are significant predictors of water conservation behavior. The study concludes that tailored, strategically placed nudges can effectively promote sustainable behaviors in schools. These findings offer valuable insights for educators, policymakers, and sustainability practitioners, emphasizing the importance of integrating sustainability education to maintain long-term behavioral changes.

• Item Type: MPRA Paper
• Language: English
• Keywords: Behavioral choices, Green-nudges, Sustainability mindset, Water conservation.
• Subjects: D - Microeconomics > D7 - Analysis of Collective Decision-Making > D71 - Social Choice ; Clubs ; Committees ; Associations; Q - Agricultural and Natural Resource Economics ; Environmental and Ecological Economics > Q0 - General > Q01 - Sustainable Development; Q - Agricultural and Natural Resource Economics ; Environmental and Ecological Economics > Q5 - Environmental Economics > Q57 - Ecological Economics: Ecosystem Services ; Biodiversity Conservation ; Bioeconomics ; Industrial Ecology; Z - Other Special Topics > Z0 - General

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