بررسی ساختار و روابط علی مولفه های قیمت گذاری محصولات گردشگری در زمان شیوع کرونا: رویکرد نگاشت شناختی فازی

Mirjalili, Seyed hossein and Dehghan Khavari, Saeed and Hekmat, saeedeh and Derakhsh, Vahideh (2022): بررسی ساختار و روابط علی مولفه های قیمت گذاری محصولات گردشگری در زمان شیوع کرونا: رویکرد نگاشت شناختی فازی. Published in: Journal of Economic Modeling Research , Vol. 12, No. 46 (10 February 2023): pp. 257-290.

Abstract

Price, as an element of marketing, plays an essential role in the decision making of tourists as well as the income of tourism activists. Therefore, it is essential to identify the components and factors affecting the pricing process. The outbreak of COVID-19 in Iran has drawn the attention of tourism businesses to the necessity of the pricing process and updating the price of tourism products. We examined the pricing components of tourism products by qualitative-quantitative approach and using fuzzy cognitive mapping. We identified 29 pricing factors of tourism products using the opinion of 9 tourism experts. In the next step, 18 factors were selected in 4 dimensions using semi-structured interviews. Finally, we identified the most important components of tourism products’ pricing during the COVID-19 outbreak. The findings indicate that four components of cost coverage and loss prevention, purchasing power, survival in the tourism market, and the extent of tourist demand are more important than other components during the coronavirus outbreak.

• Item Type: MPRA Paper
• English Title: The Structure and Causal Relationships for the Pricing Components of Tourism Products During the COVID-19 Outbreak: Fuzzy Cognitive Mapping Approach
• Language: Persian
• Keywords: Pricing, Iranian Tourism Activity, COVID-19, Fuzzy Cognitive Mapping (FCM)
• Subjects: C - Mathematical and Quantitative Methods > C6 - Mathematical Methods ; Programming Models ; Mathematical and Simulation Modeling > C63 - Computational Techniques ; Simulation Modeling; L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance > L16 - Industrial Organization and Macroeconomics: Industrial Structure and Structural Change ; Industrial Price Indices; L - Industrial Organization > L8 - Industry Studies: Services > L83 - Sports ; Gambling ; Restaurants ; Recreation ; Tourism

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