Evolution of digital marketing

Morozan, Cristian and Enache, Elena and Vechiu, Camelia (2009): Evolution of digital marketing.

Abstract

The people who receive the information and buy products/services migrate, nowadays, from traditional to on-line media, a greater number of them is accessing the desired news from specialized sites and from mobile devices, anywhere and anytime. The fast adopting of new technologies affects – and transform – manufacturing, distribution and consume, but to optimize on-line channels is necessary to act objectively, and to found the decisions on performance key indicators. In the process of adapting to these market changes, the marketers have the opportunity to reach a different audience through on-line and mobile instruments. This approach based on real data, facilitated by web analysis, helps companies to focus the efforts and to have success with the new offer versions.

• Item Type: MPRA Paper
• Language: English
• Keywords: digital marketing, blog, mobile marketing, interactive television
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising

References

Grosseck Gabriela, Marketing şi comunicare pe Internet, Lumen Publishing House, 2006

Wertime K., Fenwick Ian, Digimarketing - The Essential Guide to New Media and Digital Marketing, John Wiley and Sons Ltd, 2008

Wright Jeremy, Blog Marketing, Business Media Grup Publishing House, 2006

Aronson Merry, Spetner Don, Ames Carol, Ghidul redactării în relaţii publice. Era digitală, Amsta Publishing House, Bucharest, 2008

Orzan Gheorghe, Orzan Mihai, Cybermarketing, Uranus Publishing House, Bucharest, 2007

www.comunic.ro

www.mobiledigit.ro

www.technocrati.com