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A Case of Mimetic Isomorphism: A Short-Cut to Increasing Loyalty to Academia

Orkodashvili, Mariam (2008): A Case of Mimetic Isomorphism: A Short-Cut to Increasing Loyalty to Academia.

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Abstract

The paper discusses the process of shortening career path to leadership positions in academia that could serve as an example of mimetic isomorphism, where university tries to apply business-like quick result-oriented strategies. This strategy incentivizes young faculty to stay in universities and keep loyalty to academia. This process could also be one step towards bringing academia and business closer: breeding academic loyalty through business-type strategies of quick promotion.

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